Is this the fashion accessory beyond any perfume or jewellery? Is this the "must have" brand extension of the year? The result of LG teaming up with fashion house Prada is a lovely little mobile phone that set the trend (Dolce & Gabbana with Motorola; Julian McDonald with Sony Ericsson; Cath Kidston with Nokia - the list goes on).

Small and compact - the LG Prada is the size of the LG Chocolate phone and simplicity itself in its design. No slider no clam or candybar design is needed - just one piece of technology with a couple of shortcut button - the worlds first completely touch screen mobile phone.

The front displays the touchscreen in question which not only dominates the design of the phone but also - as with the LG Chocolate models - disappears when not in use; the only other buttons on the front are a small pick-up hang-up and menu.

The sides offer equally small buttons for the shutter of the 2 megapixel camera with its Schneider-Kreuznach lens for the MP3 player lock and volume. With no keypad everything - from video player to document viewer - is done via the touchscreen display - no stylus like the average PDA but highly sensitive fingertip control.

The default screen has a large analogue clock display giving it a retro look. Press the relevant icon the relevant menu appears and everything glides into action: no waiting no uncertainty - it just works. Not bad for a major fashion statement!

The menu system is incredible simple to read understand and use - touch the clock to get the alarm for example make the LG Prada a joy to use.

Of course it offers Bluetooth™ for email and Web connectivity and MicroSD slot for extra storage. The LG Prada is a lot more than mere looks.

The Prada is a tri-band phone - no 3G - with full multimedia messaging and email capabilities plus Bluetooth for wireless data transfer with compatible devices. The now conventional range of applications includes an MP3 player FM radio document viewer (.ppt .doc .xls .pdf .txt) personal organiser voice memo and built-in handsfree. There are four pre-installed game: Halloween Fever Photo Puzzle Virus and Pipe.

Battery life is rated at 3 hours talk time and up to 300 hours on standby.

• The world's first completely touch-sensitive mobile phone.
• A fashion statement that is also practical and ergonomic.
• 2-megapixel camera with flash and video recorder.
• Large three-inch colour display for viewing quality images and videos.
• Integral MP3 player.
• Built-in document viewer.
• MicroSD card support for up 2 Gbytes' storage.
• EDGE technology for Web browsing and download.
• Built-in email client for on-the-move connectivity.
• Exchange images and other media via Bluetooth™